Well, well, well. Mobile video is certainly touted even more this year. As trails are underway, deployments happening globally, are we really going to subscribe to mobile video? Just look at a screenshot of the MobiTV website! The amount of logos from programming to carriers, it’s certainly worth someone building up the infrastructure to push this mobile service.
Where content can make an impact is in original or “mobile-only” streams in order to capture people and get hooked on a series that appeals to people who have all that idle time to watch while they are going somewhere.
More to the point, mobile video is here to stay, however, we’re going to need to travel longer distances, improve public transportation and it’s relationship with carriers’ mobile wireless networks in order to really hit the mainstream. Otherwise, subterranean travel and potentially high-speed rail or certain types of air travel might not be as enjoyable. I just hope that we get the subscription prices low enough so that we don’t revolt and find free and illegal methods of watching/streaming our favorite shows. It might be Napster/Kazaa/eDonkey2000 all over again.
Mobile telephone users in the developed world are adopting wireless data services in large and growing numbers, leading to a rise in sales of smartphones that support these advanced functions. According to ABI Research analyst Shailendra Pandey, “Some of these data services are popular everywhere: think of music and ringtone downloads, or games. Others are commercially available only in certain world regions: mobile TV, for instance, is popular in Western Europe and parts of Asia, but is virtually unseen elsewhere.” – Source: Cellular News
The problem about mobile services is that they cannot universally be pushed globlally. Glocalization must be derived my standard platforms and interfaces mixed with regional content and appeal. However, the appeal must be highly personalized in order to create a successful offering that compels us to keep a service longer than the 30/60/90 day trial period.
I’m sure lots of innovators and creative types are oozing with mobile ideas, you really have to think hard about making it a reality. But I too like how certain operators are willing to make their subscribers a petri dish for the world to gawk and be amazed.