Another email from Sprint about Major League Baseball on my mobile:
Did you know that throughout the month of October MLB fans can track, listen, watch and play throughout the Playoffs all the way through the World Series>MLB.com WAP:-Follow scores, news, pitch by pitch and more.
MLB.com Gameday Audio:
-Listen to all the Playoff games and World Series game live, without blackout restrictions, choose to listen to the Home, Away or the Spanish announcers.
MLB.com Gameday plus Audio J2ME application:
-Follow all the Playoff and World Series action live. Watch the streaming results, track your fantasy roster and listen live to all the games.
-Watch Recaps from every Playoff game to the last out in the World Series. Follow each team as it advances towards the World Series with highlights and MLB.com expert commentary.
-Watch MLB.comâ€™s Fastcast daily for interviews and previews of upcoming games.
-Watch the MLB.com Baseball Channel live for interviews, game previews, call in show, specials and more.
To access all of the above on your handset navigate to: Wireless Web>Sports>MLB.com.
Comments: For the raving Sports Fan or those who have their favorite team in the Post-Season Playoffs, it’s a great way to stay in touch where ever you are…just don’t get caught listening to the game while in church!
Google, Yahoo, Nokia, Admob Mobile advertising is a fast growing slice of the online marketing mix. It is expected to reach $10 Billion by 2010 according to the Mobile Marketing Association. Leading content providers, brand advertisers, and enablers are beginning to sell mobile specific campaigns. As traditional channels for advertising, like TV, radio, and print are becoming less effective, marketers are seeking new mediums to reach and engage with consumers. Join this panel of industry experts to explore the opportunities and challenges of mobile advertising.
|Moderator:||Julie Ask VP & Research Director, Jupiter Research|
|Panelists:||Michael Bayle, General Manager, Global Monetization, Connected Life, Yahoo!
Sanji Fernando, Senior Manager, Business Renewal, Nokia Ventures
Omar Hamoui, CEO and Founder, AdMob
DNS (Did Not Show), Google
Before I start reporting on this it was pretty significant to note that the panelist from Google was a no show, even though the event was on the Google’s Campus. I’ve been somewhat amazed at Google’s marketing efforts don’t seem quite thorough or consistent. I have seen them at tradeshows where they have a booth, simple to recruit people, but not to market or show technology relevant to the topic of the event. But even on your own campus, you should still be able to bring out a last minute “bench warmer” who can fill in and be on the panel!
Mobile browsers need to be honed and further developed in order to make it a viable option for marketeers and brands to consider the value proposition on what current is a very inexpensive option to reach consumers.
Demographic profiles about users need to be managed carefully since privacy and usage are carefully guarded by the mobile operator and less likely to be given to those who want to profile and build meaningful statics and reports.
This is an evolving space where it will take a few years for a mature model to be accepted as part of the complete advertising and marketing package of a company.
Received another email from the Sprint Program. This time, it was incredibly terse and to the point!
Did you know that you can demo games for your mobile phone right on your PC using Sprint Digital Lounge Arcade?
Check it out! Go to sprint.com/arcade
So I went to the site and lots to see!
Funding your Business with Motorola Ventures
Managing Director, Motorola Ventures
|Summary||Motorola Ventures identifies cutting-edge technologies and helps turn great new ideas into thriving businesses which complement Motorola’s total business strategy. Representatives from Motorola Ventures will provide insight into the key characteristics they look for when investing in a company. Through success stories of current portfolio companies learn what it takes for your company to be considered for strategic investment.|
Takeaways from this session about Motorola Ventures:
Working with Carriers – A View from the OEM
Director, Carrier Market Development,
Ecosystem and Market Development, Motorola, Inc.
|Panelists:||Carrier Market Development Team, Ecosystem and Market Development, Motorola, Inc.|
|Summary||As software becomes more of the compelling piece of the mobile story, developers from around the world are converging on and engaging in the mobile device space. However, developing for an embedded, consumer-oriented device that is strongly regulated brings new challenges for many developers. In Working with Carriers, Motorola will discuss topics developers need to consider as they move into the exciting world of mobile software.|
Takeaways from this session:
* Carrier grade: A term that implies a system that is designed to have increased availability and timeliness to meet the requirements of a modern communications network element.
Reference: OSDL Japan
Generating Revenue for your Applications across Go-To-Market Channels
Director, Business and Market Development,
Ecosystem and Market Development, Motorola, Inc.
|Panelists:||John Phillips, VP, Business Development, Astrawave
Diane Krakora, Founder, Amazon Consulting
Tim Chang, Principal, Norwest Venture Partners
Monica Hamilton, Vice President of Content, Handango
Peter Castanon, Senior Manager, Marketing, Motorola, Inc.
|Summary||Mobile software is not an example of “if you build it, they will come”; you need to make sure that people can find your application. Promoting, marketing and selling applications is an industry wide challenge for developers. Panelists will discuss the challenges and opportunities that developers face when taking their applications to market globally. This panel brings together experienced carriers, developers, retailers, publishers and Motorola experts who will reveal key techniques that work and common pitfalls to avoid. The audience will have an opportunity to ask questions and participate in the discussion.|
This started off as a rather calm session, but quickly erupted into one of the most entertaining sessions at a conference that I have entertained in years! While none of the comments were rehearsed, it was certainly good to see people speak from their heart about issues that they are trying to solve and promote. The saucy “Brit”, John Phillips from Astrawave was getting quite candid with the firecracker, Monica Hamilton from Handango. Both were very opinionated, but passionate about what they had to say regarding mobile content. At one point, John was directly commenting to Monica about her company’s services, surprised the audience and kept the panel attentive and lively.
A few takeaways from this session:
Personally, while I think being connect, where ever you go has some great benefits, one needs to weigh the social impact of allow this kind of service on board.
As the Airline Industry is struggling to provide exceptional Customer Experience in the air, I like the fact that they can see innovative approaches to enhancing the offering to flyers. However, this need must be tempered with their ability to manage expectations and not overwhelm passengers with features and services than end up being their downfall and give customers yet another thing to complain about to weary and overworked Airline Customer Service.I hope that I can get the opportunity to use it when OnAir has been implemented, should be exciting to see how this takes-off (pun intended).
With the Apple iPhone launched, who’s next to enter the ring and claim victory in the all-out Mobile Device Battle Royale?
So the iPhone has been out for a few months now, the supply has met the demand, happy cell phone users abound, so what’s next? While the bravado from Steve Jobs and Apple is not likely to be repeated, there are several other brands who could launch a mobile device and create similar icons. Here are a few potentials:
Dell has technically entered the mobile market by offering integrated EVDO or HSDPA data chipsets as part of the notebook computer. They entered the mobile music player/PDA market and bowed out. The company can write a book about creating the mobile computing market. And as the computing platform is shrinks from setting it on your lap to holding it in your palm, they will face quite a bit of competition from HTC. Dell’s relationship with Microsoft and Linux gives them quite a few options for the OS. They also have a large customer base of enterprise customers which could be ripe for a Dell mobile device.
In an interview by Edward F. Moltzen, CMP Channel, of Michael Dell, the question of a Dell mobile phone was brought up:
CRN: Apple is set to come out with its iPhone in the next few weeks, perhaps next month. What’s your thinking about that? Is it a competitive threat? Will we see a dPhone, a Dell phone or anything of that nature?
DELL: When you look at the space that exists between, let’s say, a cell phone and a PC, there are all sorts of products that are put out there, proposed, experimented. Some of them have gone on to relatively nice success. But many haven’t. It’s sort of an area of great experimentation.
Nobody knows exactly what the right device is. It’s not a two-inch screen, it’s not a 15-inch screen. There are all sorts of tests in there. There are some reasonably successful products. It’s an area we’re paying increasing attention to. I wouldn’t look for anything in the short term for us there, but we are certainly looking at it, as there is dramatic growth in next-generation wireless broadband networks. People want to take the Internet with them. It’s something that’s very interesting to us.
Source: CRN Interview: Dell Chairman & CEO Michael Dell, 8:00 AM EDT Wed. May. 16, 2007
But now comes the iPhone, loaded with features and still riding heavy buzz, pushing into the game space, Nintendoâ€™s territory. How should they respond? Well, the DS already comes equipped with a microphone and wireless connectivity; add a Skype-type application, and the two systems would be in more direct competition. (With lower price and greater install base giving DS the edge.)
Source: GigaOM: Nintendo DS and iPhone on a collision course
It would be an interesting crossover/intersection point when the “game console companies” decided to begin to target other applications aside from gaming. The Nintendo Wii offers Weather and messaging capability as a start. Purely by install based only, Nintendo could outpace the Apple iPhone.
While the company has been playing it hot and cold during the past few months, it looks like Microsoft might have some sort of iPhone competitor on its roadmap after all. At this week’s Citigroup technology conference in New York, Mindy Mount, corporate vice president and CFO of the Microsoft’s entertainment and device division, said that it’s not “unreasonable” to expect a photo and music-centric Windows Mobile device with a touchscreen in the near future. Users “tend to have one phone for personal as well as work [use],” Mount said. “Being able to do pictures and music is something that consumers are going to want, so it’s a natural thing for us to want in our product roadmap.”
Source: Daily Tech Rag
It was on 7 September 1987 that 15 operators from 13 countries signed a memorandum of understanding that led to the development of the Global System for Mobile Communications (GSM), the first pan-European mobile standard and, subsequently, the first global mobile standard.
“The 1987 agreement is widely regarded as the foundation of today’s global mobile-phone industry and the birth of one of the greatest technological achievements of our age,” said Rob Conway, chief executive of the GSM Association, on Thursday.
In celebration, the GSMA has put together 20 Facts about the past twenty years:
1,2,10,11,12,13,17,19,20 Wireless Intelligence 6,16 GSMA 3 GSMA/Wireless Intelligence.
4 “Gartner Says Worldwide Mobile Phone Sales Grew 17 Per Cent in Second Quarter of 2007″, August 2007
5 Gartner â€“ Forecast Summary: Mobile Network Infrastructure, Worldwide, 2004-2011; May 2007
Forecast Summary: Mobile Network Infrastructure, Worldwide, 2003-2010; January 2007;
Forecast: Mobile Network Infrastructure, Worldwide, 2002-2009; October 2005
15 “A Democratisation Process Will Bring Wireless E-Mail to the Masses, Says Gartner” July 2007
7 Nokia 8 Informa 9 MDA 18 Strategy Analytics
* Data from Q1, 2007
** 3GSM refers to W-CDMA and HSPA
*** Emerging markets listed on GSM World: http://www.gsmworld.com/emh/emerging_markets.html
Whilst every care is taken to ensure the accuracy of the information contained in this material, the facts and estimates stated are based on
information and sources that, while we believe them to be reliable, are not guaranteed. In particular, it should not be relied upon as the sole
source of reference in relation to the subject matter.
No liability can be accepted by the GSM Association or Wireless Intelligence, its members, directors or employees for any loss occasioned
to any person or entity acting or failing to act as a result of anything contained in or omitted from the content of this material, or our
conclusions as stated. Wireless Intelligence has no obligation to update or amend the research or to let anyone know if its opinions change
materially. GSM refers to the GSM family of technologies, which includes GSM, WCDMA and HSPA.
Back in March, 2006, I wrote about Mobile Search and how the big players, Google and Yahoo were not connecting subscribers to content like ringtones and games. So if the big guys don’t get it, then what are the little guys doing about it?
Caboodle has the know-how and the patents to deliver recommendations based on the userâ€™s context and the intelligence to tackle age-old semantic search problems such as Jaguar (the car) and jaguar (the cat). It doesnâ€™t have a silver-bullet solution, per se, but it does go a long way toward disambiguating similar search terms.
With Caboodle under its belt MCN can create the associations between content and successfully cross-sell and up-sell the users to similar content. Caboodle doesnâ€™t index content; it relies on taxonomies and contextual information to categorize it and play matchmaker between users and the content likely to matter most.
Source: MSearch Groove
As MCN has some installations in Finland, Japan, and Thailand, they are definitely off to a great start. The novel approach at addressing the problem of finding relevant content becomes increasing important and more and more people rely on using their mobile to search.
A few weeks ago, Google published that their mobile search jumped 35% in the May-June timeframe (Source: mocoNews). While the methodology in calculating this number is not attributed to one event, it serves, in my opinion, as a general gauge that mobile search is on a slow simmer vs. heating up. Google Mobile Map queries make up a large part of these inquires which helps to generate utilization of their enormous server farm and in return provide more and more usage data to derive and build incremental improvements. I’m still waiting to see how well it can handle the off-deck/on-deck scenario of mobile content and services instead of providing web results on your WAP browser or transcoding information from the web.
So as the end of 2007 is near, roughly 18 months has past since I last wrote about mobile search. So what has changed? Well, we’ve reached the Awareness Phase. The Awareness that Mobile Search is here. We’ve reached the Education Phase — telling people what mobile search should be defined as. Perhaps still refining it. And we are probably at the early stages of the Implementation Phase, where companies are attacking the problem, building solutions, and refining it based on the refinement of the definition of mobile search. And the parallel track of Implementation is that mobile operators, on and off-deck portals, mobile content and services, Web 2.0 players are all looking at implementing some kind of mobile search to their feature sets of their mobile distribution channel.
Let’s hope mobile search can accelerate to to the next phase, where the mobile search engine wars ultimately benefit the consumer and not chose to steal our change purse or get us into a compromising head lock.
As promised from my earlier post, my review of the Motorola MotoROKR S9 bluetooth headset. Thanks to Sprint and FedEx for making it possible.
I used to always be listening to music and almost always have a pair of earbuds or headphones on. These wireless headphones get rid of the pesky cord while being able to attach it to my mobile device. The battery life is good, claiming play time up to 6 hours, talk time up to 7 hours, and standby time up to 150 hours! I guess I need to go out and get the iPod nano bluetooth adapter so I can carry my iPod more frequently now…
With AT&T Smart Limits for Wireless online service, customers can:
- Limit the number of minutes that their children can use a wireless phone.
- Set limits on text and instant messages.
- Establish a dollar amount for download purchases, such as ringtones and games.
- Control the time of day and days of the week that the phone can be used.
- Block calls and text messages to/from numbers they don’t approve.
- Filter access to Internet content that is inappropriate for children.
Source: AT&T News Room