Mobileslate

Marketeers are always trying to find ways to grab your attention for new things. A few years ago, Billboard tried to reinvigorate their relevance in mobile by creating a buzz with their Billboard Mobile Music Chart.

Billboard has remained relevant in the mobile space as mp3 players are almost standard on all mobile phones sold. It has also tried to take some leadership position for Mobile Entertainment by regularly hosting conferences and events about mobile content.

Never was it more true that if you put a few buzzwords behind what you’ve got and you can raise some eyebrows. Well, the announcement by Playboy to try and stay relevant by offering a Miss Playboy Mobile Contest certainly walks that fine line between adult and entertainment for mobile. What I will say is that while some marketeers are clever in playing buzzword bingo, sometimes the implementation could use a bit more effort. The URL for the site is: http://www.mspbm.com. At least, I would have picked playboy.mobi or playboy.com/mobilecontest ? At least they are using shortcodes asking the public to vote for their favorite contestant!

Playboy has continued to branch out into other mediums beyond their infamous print magazine, so I’m sure that even if this doesn’t go well, mobile will continue to be an important medium and channel for distribution of their content and services. No brand can afford not to keep their eye on what people arguably call the 3rd Screen.

The winner will be announced on April 2nd during CTIA08 in Las Vegas.

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