Tweets from Mobile Marketing Forum
Today I had the pleasure of attending the Mobile Marketing Forum in Los Angeles. Here is a summary of the event in the morning, based on my tweets. Thanks to the Mobile Marketing Forum and Global Results PR for allowing me to attend.
#mmf09 Average mobile marketing spend is ~1% where successful ones spend a~3% (Pays to get it right)
#mmf09 Effectiveness of mobile marketing: great at driving customer acquisition, driving traffic, engagement
#mmf09 Mobile Content that are successful: 1)Info, alerts about products and sales, then mobile coupons (who knew!)
#mmf09 Most successful Programs for marketing on mobile are: 1) SMS, 2) WAP 3) Apps
#mmf09 #wellsfargo Text banking = 19/req/users/mo; wf.com [WAP] = 6 sessions/users/mo; iPhone App = 6 sessions/users/mo
#mmf09 #wellsfargo Out of Office Workers, Gen Y and Millennials and Mobile Professionals – most likely to use mobile banking.
#mmf09 #wellsfargo Bruce Withers to talk about Mobile Banking
#mmf09 #CNNMobile on #iPhone shows compelling content, but also compelling advertising. (#GoodImplementation)
#mmf09 Not near PC or TV? Watch things like the Launch of the Space Shuttle Atlantis from #CNNMobile (We like live video events on mobile)
#mmf09 Louis Gump VP of #CNNMobile
#mmf09 #ATT is showing a #VZW advertisement. Hopefully this doesn’t stir up the lawsuit!
#mmf09 #ATT 40% calls are mobile for Pay Per Call Advertising for Directory Services (from Ingenio acquisition)
#mmf09 #ATT 8.7% higher mobile search volume on weekends on devices
#mmf09 Mobile Search: After Ringtones, Personal Email, #3 is Local Info #ATT
#mmf09 YPmobile App is preloaded on #ATT devices. Showing 250% YoY mobile search growth (Just proves, #411 never runs out of inventory!)
#mmf09 #ATT 22M MediaNet monthly Unique Visits, 22% access MediaNet daily
#mmf09 Buying local search ads with #ATT will give you access to 49M monthly uniques through their online ad partnerships
#mmf09 #ATT YellowPages.com has 10M+ Unique Visitors, 82% Brand Awareness
#mmf09 Worldwide mobile search ad revenue is 60/40 search to display in 2010 (Piper Jaffray)
#mmf09 ~50% of US Mobile Search ad revenue is local search (The Kelsey Group)
#mmf09 #ATT is the 17th Largest US Media Company
#mmf09 Matt Crowley, CMO, ATT Interactive – Mobile Local Search (still a tough ecosystem/supply chain problem)
#mmf09 #cocacola Giving you the Play-By-Play about how to work with them, from an agency perspective. How about tech vendors?
#mmf09 #CocaCola: Be 100% confident in the solution and be competent about solving problems when things go wrong. (Leave nothing to chance)
#mmf09 How Coca-Cola selects mobile marketing partners (How to Work with Coca-Cola)
#mmf09 Mike Wehrs: Brands now have a line-item mobile marketing budget. (Finally!)
Mobile Marketing Forum #mmf09 starting up. MC Paul Berney, after a few questions: “Americans are obsessed with their mobile phones” (YES)
Mobile Marketing Forum #mmf09 (@ Sheraton Los Angeles Downtown in LA) http://bit.ly/3DlEdt
Lastly, you can follow Mike Wehrs, CEO of the MMA: (@mwehrs)
