Five Ways to Win Back the Voice Market
REPOSTED from Wireless Week
For every dollar the phone companies make on data services, they used to make two to four times that on voice services. That is, until now.
In 2010, the average revenue per user (or ARPU) for wireless consumers decreased $0.46. Within this revenue shortfall, voice ARPU fell the most – $2.86 per user. Meanwhile, data ARPU actually increased by $2.37. That means phone call revenue is falling by the wayside, and data and apps are the new trend. Continue Reading →