I was quite happy to be given the opportunity to be interviewed by Fox News Live regarding the Amazon Kindle earlier this week. It’s quite an impressive milestone in which Amazon has now sold more ebooks through their Kindle platform than physical books through their web portal.
Unfortunately, the interview was a bit shorter than I would have liked, so I just wanted to share some more thoughts on this topic. While the Amazon Kindle has expanded the platform to include virtually all electronic devices such as PCs, Macs, iPhones, Androids, and tablets, I feel that Amazon needs to think deeper about what it has created. True, the e-ink technology of the Kindle device has some great advantages and the catalog is unparalleled, as Barnes and Noble Nook and Apple’s iBook App are building up their long-tail catalog.
But if you examine a little more closely about a more holistic approach to media consumption on a tablet device, the Kindle falls short of being a media consumption device. This is where the Nook and iPad are much more versatile at accommodating a multi-media approach with music, videos, books, other documents and applications. And I believe this approach to encompass all forms of media *as well as* being connected with a web browser can make for a more compelling device with flexibility.
I certainly appreciate a single purpose device, such as the now defunct Flip Video — it’s simple and easy to use. But as much as Apple iPods started out as a music player, it has also evolved to play movies, TV shows and even run iPhone apps (iPod Touch). If the Kindle device can survive, it will need to examine whether or not it can expand the universe of media beyond books and magazines. After all, how many devices do we really need to carry around?
REPOSTED from Samsung Developer portal
There are hundreds of thousands of apps for mobile phones today. By way of example, I recently counted over 100 different chess games for mobile phones and the trend will only continue upward. A number of articles have talked about which application stores monetize the best, techniques for marketing and promotion and numerous DIY suggestions on how to get app downloads and drive popularity and make it to the Top 10 Lists. While all of these suggestions are great to employ after the application has been completed, let’s start at the beginning, when you are still planning your idea. How about answering to yourself a basic question: What is your key differentiation?
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