
You’re on Facebook all day. You have email open all the time. Where does your calendar fit into all of this? As we increasingly sign up for Facebook Events, you need a service that can help you manage everything on the go. Plango today is introducing their Facebook Calendar app for the Apple iPhone.
“There has been much innovation across social and mobile in the past ten years, but the calendar has somehow managed to remain largely static,” said Petri Sakkinen, CEO of GoAct. “Plango is the useful, fun calendar extension that Facebook has been missing. We redefine the calendar by putting event planning in your pocket, providing you with a single view of all real-life events and related social activity happening in your network.”
People use their mobile phone to manage their lives–there’s an app for everything. But, how do you arrange to meet three friends at a bar after work? How do you choose which bar you meet at? What about juggling that, plus a trip to the florist for your mother’s birthday, and a last minute change to your weekly tee time with a colleague? Plango solves this problem by integrating with your Facebook calendar and letting you schedule on the go, from your iPhone.
“Most social apps are fun, but they aren’t good for actual transactions – making appointments, agreeing on a location, negotiating a time among a group,” says Esther Dyson. “Plango helps you keep track of your commitments without loading you up with overhead.”
Generation Y makes plans socially. They are reluctant to use traditional productivity tools, but have embraced social and emotional apps like group messaging, IM, and group event planning and discovery services. By combining elements of these categories into a calendar app that’s native to the iPhone and Facebook, Plango becomes the new social calendar solution for Facebook and iPhone users.