Games: Mobile is the Virtual Gold
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Unless you’ve spent the last week climbing Mt. Everest, you know that Zynga is hurting and one big reason why it’s hurting is the lack of strong presence in mobile games. A lot of analysts are pointing out that it’s a failing on the part of Zynga, but it’s also an indicator of a huge shift in how people play games. Riding public transportation every day, I see a lot of people engrossed in games on their phones, typically casual games. And I know many people who use tablets at home (and probably at work, but nobody will admit it) for games.
Mobile Advertising: Location, Location, Location and Relevance
Last time out, I pointed out the major failings of mobile advertising. Now it’s time to lay out what I see as the way for mobile advertising to be successful.
In order to be successful, mobile advertising has to accommodate the limitations of mobile devices. The screen is small. Data delivery can be slow. Typing is slow and often error-prone. And then there’s how people use the devices. They can be away from computers, have limited attention span, and be in a hurry. Continue Reading →
Mobile Advertising: The Question, Not The Answer?
Reading all the studies available on the web, it’s easy to believe that mobile advertising beats every other ad medium. Looking at my own behavior, and surveying my friends and acquaintances, I hear the opposite opinion. Talking with friends who have apps out there, I hear that ads work for free stuff.
Having mobile advertising only work when something is free doesn’t sound like a great marketing tool. Continue Reading →