I met with Gary Vidra, Managing Director of 2ergo Americas. The one sentence about 2ergo: The 2ergo group provides global messaging and payment services, content management, mobile internet, and convergent mobile applications.
Guy shared with me that some customer are not necessarily looking for a messaging aggregator for their mobile marketing or alert services. Instead of providing services, 2ergo is offering products and connectivity. So if you want mroe control and features over simply integrating with a message aggregator, 2ergo might be for you. Guy doesn’t see a competitive situation with his company against Sybase 365 or mblox, but rather complimentary. There are three main products to get company going:
- SWIFT, a mobile internet site publishing tool
- VIA, messaging campaign manager
- Multisend, multimodal marketing tool for SMS, MMS, video, voice and email
Some of their large customers include Fox News, Yahoo and other parts of News Corp. In asking Guy about interesting trends in mobile, he said that there is lots of market activity and requests are coming in from a host of different industry verticals which include pharmaceutical and even real estate. For pharma, he cited that they are using 2ergo products for both business and process functions within the enterprise, not just outbound marketing projects.
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