Cricket Offers $5 Mobile Video Downloads

September 10th, 2008 by Eric

Cricket Wireless Well, it was kind of interesting to meet with a mobile operator like LEAP Wireless when I just there to learn more information, instead of trying to sell them software, in my previous life. But it looks at if the smaller mobile operators in the US are starting to get keen on mobile data. Two weeks ago, Cricket Wireless announced Unlimited Downloads for Mobile Video.

Cricket’s Mobile Video service provides unlimited videos for $5 per month with no additional data charges, and can be added to any of Cricket’s monthly rate plans. The simple pricing structure is easy for consumers to use and budget for, with no incremental data charges which can add up quickly.

Source: Cricket Wireless

My comments on this: Why can’t mobile data and services be more affordable to everyone? While the smaller guys like Cricket Wireless at 3.3M subscribers (at time of publication) are considered “fast followers” in offering new devices and services, they are showing the market that $5/month for mobile video proves to the market that simple terms and unlimited at easy for the consumer to understand. Mobile operators have to decide how to price new products and services against the deluge on the network. But why not make it easy for all subscriber to understand the pricing plans. Sprint is trying with their $99/month Everything Plan.

Mobile operators are seeing the results in offering more than just voice minute plans. More and more are offering unmetered data plans. Sprint’s Simply Everything(sm) plan for $99.99/month is a step in the right direction. Once the unlimited service plans become the steady state, accessing services becomes more routine than people being gun shy due to fees incurred. While this might not completely solve the download of mobile games, ringers or wallpapers, I’m sure that it will increase overall data usage. Which in my opinion is a good thing all around.

Source: Mobileslate

Let’s hope the enough of the smaller players can start to influence the larger players, through churn and more affordable mobile services.

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  • http://www.mobileslate.com/blog/2008/09/22/pcd-rebranded-and-refocused/ PCD – Rebranded and Refocused | Mobileslate

    [...] very popular. From the picture above, even small US mobile operators (3.3M subscribers) like Cricket Wireless are offering data [...]

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