Tonight I attended an event on Mobile Commerce, put on by HYSTA and SVCWireless.
HYSTA and SVCWireless proudly present the Mobile Commerce Seminar, featuring industry leaders, VC and investment banking community in the area.
PDAs and cellular phones have become so popular that many businesses are beginning to use mobile commerce as a more efficient method of reaching and communicating with their customers. Although Asia and Europe are leading in the technology development and business operation, the United States are also beginning to experiment with early-stage mobile commerce.
The products of mobile commerce include mobile banking, mobile purchase and payment, mobile ticketing, mobile vouchers/coupons/lottery cards, content purchase and delivery, mobile brokerage, mobile auctions, information service, location base service, mobile marketing and advertising, etc.
For this panel discussion, we invite high-level executives and entrepreneurs from end devices manufactures, mobile application providers, venture capitalists and analysts to discuss various aspects of the mobile commerce.
Jonathan Goldberg, Analyst, Deutsche Bank
Kaiyang Liu, CTO, CASEE
Daivd Cao, CEO, ExtendLogic
Selvan Rajan, CTO, mPura
Dilip Venkatachari, EIR, New Enterprise Associates
Moderator – HP Jin, CEO, TeleNav
Using Ubertwitter from my Blackberry:
At #SVCWireless and #HYSTA event on Mobile Commerce. A different set of panelists, hope I hear some different insight.
#mcommerce NEA has taken over 400 companies to an exit.
#mcommerce #mPura building payment solution
#mcommerce #CASEE mobile advertising in China
#mcommerce #CASEE is the #admob for China
#mcommerce #ExtendLogic is a consulting firm for mobile apps
#mcommerce only a few in the audience are not using #smartphones, the skew of BayArea
#mcommerce 2009 smartphone sales is 13.9% globally
#mcommerce #CASEE has served over 18B ads, more than 1B/mo
#mcommerce Ophone is China is an #android OS with #ChinaMobile services selling for about $150 USD
#mcommerce Mcommerce used to be different than ecommerce – few years ago. Now devices are more powerful, now the same, if not better
#mcommerce immense smartphone usage is at home, why not connect it to the bigger screen around the house?
#mcommerce According to the Happy Planet Index, the US ranks #150. Not sure how this relates to mcommerce? Vanuatu is #1
#mcommerce lowest denominator is J2ME, not SMS for mcommerce
#mcommerce mcommerce is not bounded by the device, but consumer need and banking system will figure it out the best method
#mcommerce No pain point in US for mcommerce use case makes sense. US is well-served by existing payment mechanisms.
#mcommerce Utilizing LBS for commerce beyond advertising – lifestyle apps might be the answer.
#mcommerce using mobiles as a data source and applied towards a service, such as traffic info in UK with TomTom and Vodafone
#mcommerce NFC is for big players to rollout and create adoption. Hard for startups.
#mcommerce Avg conversion for #CASEE is less than 1% and they do CPA, not eCPM
