MXTelecom Guides Customers with Carrier Mobile Matrix

September 10th, 2008 by Eric

MX Telecom I met with Alykhan Govani, CEO Americas from MXTelecom to ask him about the latest regarding messaging and mobile marketing. The company has shifted some of their focus away from straight sales to a more consultative approach to helping customers wade through the complexities of mobile marketing. MMS is starting to become a viable medium and people are looking at it instead of SMS exclusively. He also commented that WAP billing is still very popular for payment, as long as it’s for direct billing instead of accepting 3rd party payment such as credit cards.

Finally, he gave me one of these cards to show the complexity that still exists in the US with mobile messaging. It’s crazy! He and I agreed that this should be fixed as soon as possible so there is parity across all carrier in the US.

MX Telecom Carrier Guideline Matrix

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