Navigation and Location USA 2008

I will be speaking later this week at the Navigation and Location USA 2008 event. Thanks to Puja and the Telematics Update staff for helping to setup this event which I attended and blogged about last year.

Here is the abstract of the panel:

Can LBS applications be free?

• Pay-per-use, annual subscription, data plan deduction, monthly subscriptions, flat rate purchase – which customers want which pricing plans? And how can you provide an array of packages that are appealing as well as sustainable?
• Strategies to inspire consumers to renew their subscription
• The different revenue models that are emerging for the different device segments, and anticipating how consumers will receive them
• Evaluating indirect pricing models such as licensing agreement or revenue share models
• Analysing “all you can eat” data plans – working for or against LBS?

The other people on the panel are:
Dave Daetz, Senior Director – Corporate Development, Palm Inc.
Rich Rudow, Managing Director, Trimble Navigation
Hakan Kostepen, Director of Planning & Innovation, Panasonic
Kate Edwards, CEO, Jentro

I’ll be posting the slides and some commentary from the event later that day.

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