Mobileslate

This panel was to explore the convergence of local and mobile search (LoMo) and how wireless technologies, GPS, and broadband access allow for more real-time local mobile search.

Ted Morgan, Founder and CEO of Skyhook Wireless, said that local search is a killer app for mobile. Perry Evans, Founder and CEO of Local Matters said that its the one device that you carry into the physical world that is with you, as compared to your PC.
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Tags:   Local Search · Mobile · mobile search · SMX ExpoNo Comments.

This panel had quite a few case studies to show how some people are having sucess with local mobile campaigns.

Dan Hobin, CEO of G5 Search Marketing, whom I interviewed earlier in the day with their press release and mentioned the Self-Storage campaign with Facebook and forwarding the coupon/offer to their mobile phone.
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Tags:   Local Search · Mobile · mobile search · monetizing · SMX ExpoNo Comments.

This panel talked about local mobile search opportunities and had a lot of statements which, I believe people in mobile search might question. In particular, Dan Miller from Opus Research had this to say:

Mobile Search is an extension of my desktop search and the desktop would be the control panel for mobile preferences.
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Tags:   Local Search · mobile search · SMX ExpoNo Comments.

Frazier Miller, General Manager, Yahoo! Local gave the Keynote Address to open the Search Marketing Expo event focused on Local and Mobile in San Francisco today. He claims that Yahoo knows Local and Mobile. User queries for local search are increasing. The complexity of the local searches is shown by the length and number of terms are increasing. His example of finding “coffee san francisco” has changed to: “coffee organic fair trade glen park san francisco” He also notes Yahoo has seen a 76% Year over Year Growth in the quantity of Local Search.

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