mKhoj OpEd: Mobile Advertising in Asia – Uncovering the Gold Rush
Thursday, May 21st, 2009
Asia has always been one of the more interesting mobile markets in the world. On one hand there are global front runners like Japan and Korea which are far ahead of the pack in terms of mobile technologies, and on the other hand are countries like India, China and Indonesia which are still growing in terms of mobile technologies but make up three of the largest mobile user populations in the world. It is only natural that mobile advertising is seen as a high potential medium in these emerging economies.
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