Mobileslate

This session gave a bunch of tips about how to start optimizing your site and pages to be processed through a mobile search engine. A few simple steps can go a long way.
Cindy Krum, from Blue Moon Works, gave a good backgrounder about how mobile search is the most targeted marketing to exist today. This [...]

Blended search for mobile is a very complex topic that involves looking for web results, local results, mobile content, and mobile services, not necessarily in that order. This panel tried to open the conversation about understand the different search types.
One trend the panel noted was that search on a mobile phone is becoming a necessity [...]

The second day of the SMX Expo began with a bang talking about Mobile Advertising. However after the night before with several attendees partying until the wee hours, the attendance was a bit lacking. Nevertheless, the show must go on.
The Mobile Search Advertising Panel started off with David Berkowitz, Director of Emerging Media & Client [...]

This panel was to explore the convergence of local and mobile search (LoMo) and how wireless technologies, GPS, and broadband access allow for more real-time local mobile search.
Ted Morgan, Founder and CEO of Skyhook Wireless, said that local search is a killer app for mobile. Perry Evans, Founder and CEO of Local Matters said [...]

This panel had quite a few case studies to show how some people are having sucess with local mobile campaigns.
Dan Hobin, CEO of G5 Search Marketing, whom I interviewed earlier in the day with their press release and mentioned the Self-Storage campaign with Facebook and forwarding the coupon/offer to their mobile phone.