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	<title>Mobileslate &#187; Zynga</title>
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	<description>Contemplating the Mobile Lifestyle</description>
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	<itunes:summary>Contemplating the Mobile Lifestyle</itunes:summary>
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		<title>Farmville Ice Cream at 7-Eleven (UPDATED)</title>
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		<comments>http://www.mobileslate.com/blog/farmville-ice-cream-at-7-eleven/#comments</comments>
		<pubDate>Sat, 22 May 2010 17:27:12 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[virtual world]]></category>
		<category><![CDATA[7-Eleven]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[Green Giant]]></category>
		<category><![CDATA[ice cream]]></category>
		<category><![CDATA[mp3]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[ringtone]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[soundtrack]]></category>
		<category><![CDATA[vegetables]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.mobileslate.com/blog/?p=3763</guid>
		<description><![CDATA[Thanks to EO for sending me this picture of the Farmville Ice Cream at 7-Eleven. Virtual World in real life?!? I guess when you have tens of millions of people on the planet playing your game, you need to reinforce [...]


Related posts:<ol><li><a href='http://www.mobileslate.com/blog/kaching-for-iphone/' rel='bookmark' title='Permanent Link: UPDATED: kaChing for iPhone'>UPDATED: kaChing for iPhone</a></li>
<li><a href='http://www.mobileslate.com/blog/under-the-radar-mobile-wrap-up/' rel='bookmark' title='Permanent Link: Under The Radar Mobile Wrap Up'>Under The Radar Mobile Wrap Up</a></li>
<li><a href='http://www.mobileslate.com/blog/fb-connect-and-mobile-apps/' rel='bookmark' title='Permanent Link: FB Connect and Mobile Apps'>FB Connect and Mobile Apps</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
			<enclosure url="http://www.mobileslate.com/images/farmville-soundtrack.mp3" length="472811" type="audio/mpeg" />
		<itunes:duration>0:30</itunes:duration>
		<itunes:subtitle>Thanks to EO for sending me this picture of the Farmville Ice Cream at 7-Eleven. Virtual World in real life?!? I guess when you have ...</itunes:subtitle>
		<itunes:summary>Thanks to EO for sending me this picture of the Farmville Ice Cream at 7-Eleven. Virtual World in real life?!? I guess when you have tens of millions of people on the planet playing your game, you need to reinforce  your brand through physical products. As one music promoter told me: "It's all about the merch" Well, I'm not sure when Electronic Arts did food products like ice cream, but I know that Disney has popsicles and ice cream products. But this is perhaps the first time a social game, has, in a very short amount of time, grown the brand outside of their own domain. I guess Mark Pincus and his team over at Zynga will start selling bobble head farm animals and selling seed packets with Farmville on it? Hey, maybe they can start a craze for kids to plant crops at their house? 

For those who want to tote Farmville around on their mobile phone, below is a link to download the Farmville Soundtrack as your ringtone.


Right Click to save the Zynga Farmville Sountrack

More on the topic, Zynga Gives Away Free FarmVille Cash With Purchases Of Real Life Vegetables. Apparently Zynga has partnered with Green Giant vegetables with Farmville stickers on them. In looking up their partnership deal, this website this tells you about how to get your Farmville Cash at participating Target retail stores. The next time I visit Target, I guess it will be the first time, I'll hear kids in the freezer section screaming to their parents, "Mommie, I want the Farmville vegetables." I guess Zynga knows how to wrap a corporate responsibility with making money.



Related posts:UPDATED: kaChing for iPhone
Under The Radar Mobile Wrap Up
FB Connect and Mobile Apps
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		<title>EVENT: Social Gaming Panel 2010 at Google</title>
		<link>http://www.mobileslate.com/blog/event-social-gaming-panel-2010-at-google/</link>
		<comments>http://www.mobileslate.com/blog/event-social-gaming-panel-2010-at-google/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 08:19:33 +0000</pubDate>
		<dc:creator>Eric</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Inside Social Games]]></category>
		<category><![CDATA[Outspark]]></category>
		<category><![CDATA[Peanut Labs]]></category>
		<category><![CDATA[Playspan]]></category>
		<category><![CDATA[RockYou]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Three Rings]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://www.mobileslate.com/blog/?p=3267</guid>
		<description><![CDATA[Well, apologies for not direct tweeting from this event tonight, a long conference call before the event drained my battery and didn&#8217;t have enough to last for the whole event tweeting from my phone. Besides, it&#8217;s been a while since [...]


Related posts:<ol><li><a href='http://www.mobileslate.com/blog/sd-forum-event-gaming-the-new-frontier/' rel='bookmark' title='Permanent Link: SD Forum Event: Gaming &#8211; The New Frontier'>SD Forum Event: Gaming &#8211; The New Frontier</a></li>
<li><a href='http://www.mobileslate.com/blog/podcast-advances-apple-iphone-google-android/' rel='bookmark' title='Permanent Link: PODCAST: Advances to Apple iPhone and Google Android'>PODCAST: Advances to Apple iPhone and Google Android</a></li>
<li><a href='http://www.mobileslate.com/blog/googles-mobile-search/' rel='bookmark' title='Permanent Link: Google&#8217;s Mobile Search'>Google&#8217;s Mobile Search</a></li>
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